Tealium
Before You Begin
Make sure you have the following prerequisites in place before you begin:
Access to Tealium Customer Data Hub.
The Tag Mapping Document provided by Clario (shows how to map your variables into each Clario tag).
Ample time; this process will take about an hour.
Feeling Stuck?
If you need assistance getting Clario's tags in place, please reach out to your Clario Customer Success representative. Our support team will be happy to assist you in getting everything in place.
Step 1: Confirm Load Rule Coverage
Clario's behavioral tags depend on being triggered at the appropriate time. Verify that you have load rules to cover the following cases:
page view
search
cart add
cart remove
transaction (purchase)
If you are missing coverage for any of these cases, contact your Clario Customer Success representative and they can assist.
Step 2: Create Tag Containers
Creating tag containers consists of four steps:
Add tag
Insert tag code
Set load rules
Set data mappings
Perform these steps for each of the following:
Page View
Search
Cart Add
Cart Remove
Transaction
Add Tags
Step 1
Login to Tealium Customer Data Hub and navigate to iQ Tag Management → Tags. Click Add Tag.
Step 2
In the Search for tag box enter the search criteria: custom container. On the Tealium Custom Container entry, click Add.
Step 3
To keep things organized, prefix each container you create with Clario - . i.e. Page View would become Clario - Page View. Toggle Publish to Prod to No.
Insert Tag Code
Complete the following while still on the Tag Configuration tab of the Customer Container you created above.
Step 1
Scroll down to Advanced Settings and expand the item by clicking the caret.
Step 2
Click the Edit Template button.
Step 3
The template modal window will appear. Select all of the existing code in the template and remove it. In your favorite plain text editor (Notepad++, VS Code, vim, etc) open the Clario tag corresponding to the tag you are editing at Tealium. Select all code in your edit, copy, and then paste the code into the Tealium code editor window. Click Apply and then click Close.
Set Load Rules
Load rules are dependent on the tag.
| Tag | Event |
|---|---|
Clario - Page View | Load on All Pages (see screenshot below) |
Clario - Search | Your defined search load rule |
Clario - Cart Add | Your defined add to cart load rule |
Clario - Cart Remove | Your defined remove from cart load rule |
Clario - Transaction | Your defined transaction load ruke |
Set Data Mappings
Use the Tag Mapping Document provided by Clario to complete this section.
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