Ad Engine URL Tracking Parameters

A key to great digital measurement is ensuring the activities in your ad engines can be connected to activities on your website at the most granular level possible. To achieve this, we ask each Clario client to enable/leverage the following tracking parameters in each platform.

Google Ads

Great measurement on Google Ads starts with auto-tagging, as this allows ClickID reporting via the Google Click ID (“GCLID”). Per the Google Ads website:

Auto-tagging is turned off by default. To turn it on, follow the steps below.

• Sign in to each Google Ads account.

• In the left page menu, click Settings.

• Click Account settings along the top of the page.

• Click the Auto-tagging section.

• To enable auto-tagging, check the box “Tag the URL that people click through from my ad.”

• Click Save.

Microsoft Ads

Microsoft Ads (fka “Bing”) does not support ClickID (“MSCLKID”) reporting. We recommend implementing Upgraded URLs and appending the following URL Tracking Parameters:

&cmpid={CampaignID}&agid={AdGroupID}&tgtid={TargetId}

Additionally, for Shopping (PLA) campaigns include: &prdid={ProductId}

Note: The specific parameter names you choose are not material, as long as they do not collide with any internal tracking parameters and Clario is notified of what is currently implemented.

Facebook Ads

Per the Facebook Ads website, append the following URL Dynamic Parameters:

campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

Note: The specific parameter names you choose are not material, as long as they do not collide with any internal tracking parameters and Clario is notified of what is currently implemented.

Pinterest Ads

Per the Pinterest Ads website, append the following dynamic URL tracking parameters:

For all campaigns: &cmpid={campaignid}&agid={adgroupid}&pinid={adid}

Additionally, for Shopping campaigns include: &prdid={product_id}

Note: The specific parameter names you choose are not material, as long as they do not collide with any internal tracking parameters and Clario is notified of what is currently implemented.